Nielsen Corporation

Ciders are the ‘next big thing’ in alcohol beverages for supermarkets. Summertime, and the living is easy …” That Gershwin lyric, etched in the American soul for several generations, has come to represent one of the two major profit periods in...

With its right mix of product portfolio, educative promos, and aggressive pricing, Dr. Oetker Funfoods has, within a short period of time, become a household name in India. Oliver Mirza, Managing Director, Dr. Oetker India, talks with Juhi Sharma...

According to a market study conducted by research firm, Nielsen, the Indian rural FMCG market will touch $10 billion mark by 2025. The report findings reveal that the rural consumer is no longer just experimenting with urban products, but...

“On an average, the youth spend almost the same amounts annually on apparel and accessories as the elders in their household,” reveals the IMAGES-AC Nielsen study on The Indian Wallet & Brand Share. The book...

The current image of soup is that of something between a snack and a meal. And that emanates from a blend of high frequency marketing and production innovation, which have repositioned the category and added versatility to the product’s...

Major Italian fashion brand Gucci will launch its first exclusive standalone store for India in Mumbai. Spread over 3,400 square feet, the store will be located at Nariman Point in South Mumbai. The Mumbai store is expected to be...

The Indian Wallet & Brand Share, a study by IMAGES-AC Nielsen on India’s premium households, was released by Hemchandra Javeri, president, Madura Garments, along with GD Singh, director IMAGES F&R, at The Shop. The Consumer Wallet Share is a macro...