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Nielsen Report: Made in … which country? Brand origin perceptions shape purchase intent worldwide

Indiaretailing Bureau -
Over the past few decades, companies in search of new growth opportunities expanded beyond their borders to find a world of new consumers eager to try their brands. French retailer Carrefour, for example, started with a single storefront in...
Progressive Grocer

The six guidelines of successful snacks marketing in India: Nielsen

Indiaretailing Bureau -
The global recession clearly hasn’t had an impact on the average Indian’s taste buds. Snacking is on the rise. Increasing disposable incomes, a need for convenience from fast-paced lifestyles and a cultural tradition of snacking between meals have fuelled...
Progressive Grocer

Dressing Up

Indiaretailing Bureau -
Milk and cookies. Bacon and eggs. Ice cream and cake. These are all classic pairings that present ideal scenarios for cross-merchandising. They’re also all far enough apart in the store that bringing them together requires a bit of merchandising...
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In FocusAbhisar Narula -

The Luxottica report card for 2022

A look at how the world’s largest eyewear company fared in terms of revenue growth in key regions across...
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