Nielsen

Long prevalent stereotypes of consumption patterns across states and population strata are being decimated as Indian consumers evolve and physically relocate. Increasing urbanisation, higher levels of awareness and improved infrastructure are all contributing to the trend. As business leaders rush...

Rather than stay in the lanes established by their older counterparts, Millennials are carving their own routes forward. Whether it be how they watch their favorite television shows or how they photo bomb their friends, their behaviors and characteristics...

Modern retail has long been guided by a powerful premise: the bigger, the better. Big was better for retailers because scale drove down unit cost and so raised return on investment (ROI). It was also better for consumers, who gained...

When it comes to shopping, choice is the operative word. Whether consumers shop at a specialty retailer or a mass merchandiser, on a computer or a mobile device, they have never had so many ways to please the palate,...

What are the key factors that business school graduates look for when choosing an employer, and which sector is the most preferred when it comes to employment? Given the shift in business opportunities and job trends in what is...

With limited liquidity in the economy following the Government's demonetization move, the fast-moving consumer goods (FMCG) sector is resorting to production cuts due to accumulation of stock. After Rs 1,000 and Rs 500 notes were banned by the Government on...

With the Government's sweeping and decisive announcement on demonetization, money supply will reduce in the short term, but only until the new currency notes get widely circulated. Facing the bigger and more long-term headwinds of a fall in consumer...

With the tech-savvy Gen-Next and the upwardly mobile shopping online to buy even their daily needs in cities and towns across India, third-party logistics firms are riding high on the e-commerce boom. Though leading e-tail behemoths like Flipkart, Amazon and...

The reach of the Freecharge app grew from 17 per cent to 30 per cent in the period October 2015 to April 2016, as per a study by Nielsen, making it the fastest growing digital payments app in India. This is...