Nielsen

Loss leading has long been used by many global retailers as a strategy to boost sales inside the store and clear stocks. But is this a successful strategy or can it be detrimental to retailers (and to the industry...

Product Launch is a process meant to not only introduce a new product to consumers, but also create an image of the product and the parent company for recall value, which enhances the overall turnover and the company’s brand...

Times are tough for the baby formula category in the U.S., which means that attracting and maintaining sales have become more important than ever. One key component in the battle to capture new parents’ dollars is to offer the...

Notwithstanding the extremely challenging economic environment, especially in the first half of the year, ITC Limited has registered a 13.5 per cent increase in gross turnover – at Rs.26,259.60 crore – for the fiscal ended March 31, 2010. Net...

In another sign of the country recovering fast from the recent economic downturn, consumer confidence in India has rebounded in the first quarter of 2010 to reach its highest level since the third quarter of 2007.According to the latest...

Babies’ needs are paramount, recession or not. Still, cashstrapped parents must consider prices when purchasing those seemingly endless supplies of diapers, wipes and other incidental items their little ones require, although most shoppers are loath to trade quality for...

Consumer needs and interests still rule the roost in the shopping centre industry. Giving utmost priority to consumer behaviours and perspectives towards malls, the ongoing India Shopping Centre Forum ’10 (ISCF), with stalwarts from the industry, debated on ways...

The fast growth of digital media has amplified the potential of modern retailers to gain momentum in pushing brand building and consumption of their respective products among younger consumers. Opportunities in online brand building are particularly important to understand,...

The baby care category has taken a hit in recent months from scrimping parents. While customers are still willing to pay for the convenience of disposable diapers and wipes, nonessential extra lotions and other care products may not be...

The back-to-school time period has long been linked with cheese. Whether included as slices in a homemade sandwich, added to a lunchbox as a stick or other fun shape, or enjoyed after school to tide a hungry young belly...