Nielsen

The ongoing financial crisis in the world has resulted in a slowdown in the retail market in India. Though India did not face a full blown recession, the modern retailers are clearly in...

Innovations in packaging and preparation have kept the frozen vegetable category fresh in recent years. New steam technology and innovative vegetable combinations have captured customer attention and dollars, as many believe frozen is fresher than canned. The latest cook-at-home...

How long can one escape the clutches of the present global economic crisis? While the world went into an economic slowdown towards the end of 2008, Indians have just started losing confidence in their economy. In recent times consumers...

“On an average, the youth spend almost the same amounts annually on apparel and accessories as the elders in their household,” reveals the IMAGES-AC Nielsen study on The Indian Wallet & Brand Share. The book...

Indian modern trade scene is getting increasingly complex and competitive by the day, according to the latest Nielsen ShopperTrends India report. The report found the number of customers frequenting supermarkets and hypermarkets has grown by 11 per cent in...

Consumer Confidence in India has finally started to reflect the sentiments of consumers in the rest of the world. With a 15 point drop in its Nielsen consumer confidence index, India ranked third with 99 points, behind Indonesia which...

With shopper traffic and trip frequency down across most retail channels in USA, consumers are carefully evaluating how and where they shop for food to prioritise the “bare necessities,” which mercifully include many fresh produce items. But as retail produce...

“Indian consumers have listed themselves among the top three brand-conscious apparel buyers in the world,” says the latest edition of Nielsen Global Luxury Brands study. According to the study, improving economy and opening of the Indian market have given rise...

A study has indicated that 87 per cent Indians trust recommendations from others over any other kind of advertising, making ‘word of mouth’ advertising the most powerful tool. According to the recent Nielsen Internet survey, India ranks fourth among the...