Nike

Only a few years ago sneakers were declared dead. But now even high fashion has discovered them again. Normally sneakers are a sure thing: Authentic brands such as Nike, Adidas, New Balance and Puma provide the innovations and fashion brands...

NIFT explores the two basic technical conditions for mobile shopping: mobile devices and mobile internet. “M-commerce is the use of mobile devices to communicate, inform, transact and entertain using text and data via a connection to public and private networks,”...

Ajay Amalean, Co-founder, MAS Holdings and MD, MAS Brands and Retail for India shares all about his business and vision for the company. Amalean established MAS Holdings in 1987 that works with top international lingerie and sportswear retailers including Marks...

Amazon.in has launched a special football fever store as a part of its sports, fitness and outdoors store that includes exhaustive football merchandise. Speaking on the occasion, Samir Kumar, Director, Amazon.in said, “The FIFA World Cup is one of the...

In 2010, a 3,50,000-sq.ft. area CMR Central Mall opened its doors at a lonely Tier-III city. Today, the mall has become a leading destination for the city of Vishakhapatnam. Images Retail talks to Mavuri Venkata Ramana, Director of Vishakhapatnam’s...

Nike Football released part three of its Risk Everything campaign through a five-minute animated feature—The Last Game. The film is starring some of the world's greatest footballers on a mission to save football from the hands of a villainous mastermind, The...

Sandeep Singh, CEO, Freecultr believes that enthusiasm is contagious. he is extremely passionate about being an entrepreneur and enjoys every minute of it. CAREER An enduring memory from early career days… It revolves around building up perations and business for my...

Social media is not a FAD anymore; it is a strategy that no brand can afford to ignore. It is the FUTURE. Over 2011–16, Indian digital media is expected to grow at 31 percent CAGR, whereas print at only about...

Sabine Kühnl, Editor-in-Charge, Sportswear International explains and discusses with me the core concept and different aspects of sportswear, especially as a fashion terminology. The term ‘sportswear’ is intriguing. What exactly does it mean? What is your personal take on this? First,...