Nimisha Jain

Digital influence on urban consumers has increased by 70 percent for mobiles, around 60 percent for apparel, and up to 25 percent for the non-food consumer packaged goods categories due to COVID-19-induced changes, new reports from Facebook India and...

With the COVID-19 pandemic causing significant changes in consumer behaviour, businesses need to embrace hyper-localisation, create virtual experiences and build messaging around new habits such as increased focus on health and hygiene, a report from Facebook India and Boston...

Online consumer spending is expected to grow 2.5 times to around $ 100 billion by 2020 led by growth in e-commerce, travel and hotel, financial services and digital media, says a report. Indians at present spend around $ 40 billion through digital...