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Target Social Media to Tap Youth

Social media is not a FAD anymore; it is a strategy that no brand can afford to ignore. It is the FUTURE. Over 2011–16, Indian digital media is expected to grow at 31 percent CAGR, whereas print at only about...

Redefining Luxury: Beyond Badges

Luxury badges don't mean a thing to Gen Y. Their appetite for the next best thing is voracious. Unlike baby boomers who could cozy up to a luxury brand, Gen Yers don't want to stay on the same topic....
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The Luxottica report card for 2022

A look at how the world’s largest eyewear company fared in terms of revenue growth in key regions across...
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