omni-channel strategy

How Liberty Shoes Ltd., reinvented its online business to emerge as an omni-channel player that is relevant to its customers By Anurima Das The journey of Liberty Shoes Ltd. started in 1954 with the founders making just 4 pairs of shoes...

Retail industry is currently going through a transformation primarily driven by more evolved shoppers and technological innovations. In recent years, there is structural shift from traditional businesses to modern retailing channels, driven by mobile and internet penetration, resulting in...