Omnichannel retail

In a candid conversation, Head - Omnichannel, Jasper Infotech Pvt Ltd / Snapdeal.com, Badal Malick, speaks about the true essence of Omnichannel retail and marketing and its power to shape and influence shopping behaviour and consumer trends. What is it...

E-commerce is not going to ring the death knell for brick-and-mortar stores anytime soon. While e-commerce may be convenient for shoppers, nothing can beat the physical value a store can provide a consumer. With the right combination of technology and...

The e-commerce boom has started deflating the second time in as many decades; hyper valuations are coming back to terra firma, easy funding is no longer easy, discounts are getting discounted, and retaining satisfied customers has become the prime...

Even though e-commerce is emerging the big winner in today‘s retail scenario, traditional retail also holds its ground, unlike what analysts had earlier predicted. The same customer is providing impetus to both retail modes. Vice Chairman, Kapsons Group, Darpan Kapoor discusses the present...