omnichannel

Online to offline retail has gained considerable traction in the past couple of years and today we are witnessing an upsurge of online brands, especially the D2C brands vying for offline space either through their own stores or through...

How the eyewear retailer Lenskart transitioned from an online-only model to an online+offline model through its in-house capabilities Lenskart is an e-commerce platform that specialises in eyewear accessories. Peyush Bansal, a former Microsoft employee, founded Lenskart.com in 2010 along with...

Suman Saha, chief executive officer of men’s formal wear brand Arrow speaks about the changes in the menswear market, Arrow’s focus areas in the country and much more Bengaluru: Arrow entered India in 1993 with the textile company Arvind Fashions...

With the 11,000 sq. ft. store, the company is planning to bring the seed-to-plate concept to the city Bengaluru: Simpli Namdhari’s, an omnichannel retailer owned by Namdhari’s Group, opened its first store in Hyderabad at Banjara Hills, the company announced in...

From 17-19 March, customers can choose from over 85,000 Indian handloom and handicrafts made by more than 600 sellers and master artisans   Mumbai: Reliance Retail’s JioMart announced the roll-out of handloom and handicraft storefronts Craft Mela from 17-19 March 2023....

The companies are increasingly opting for hybrid model and omnichannel retailing. Bengaluru: Experts on digital commerce have said that the pandemic has gravitated millions of customers to shop online and that new habit is fueling companies to increasingly opt for...

Top omnichannel retail players discussed their digital journeys and at the 22nd India Fashion Forum in Bengaluru Bengaluru: The central factor of every company is consumers. It's vital to consider and understand customer needs, challenges, emotions, and preferences before confirming the...

The mall will be executing new innovations in the business model to further enhance and upgrade the customer service. Creating super value for the customers is the brand’s priority Gaurav Balani, deputy general manager - marketing, Infiniti Malls Infiniti Mall, a division...

For leading retailers across the country, the focus is on seamless integration, using data to understand customers better and enable back-end efficiencies Mumbai: While customer experience takes the centre stage post-Covid for most of the leading retailers, they are also...

The company is looking forward to acquiring four to five brands and enabling a few international brands to enter the Indian market by the end of the year Bengaluru: Moonshot, an Omni-channel DaaS (Distribution as a Service) company, aims to expand...