One8

Association with One8, the brand run by cricketer Virat Kohli, has contributed a full 10 percent of Puma India sales for the global sportswear brand Puma in 2019 fiscal year, helping the German brand clock an overall 23 percent...

The world around us is rapidly evolving. Millennials are leading busy lives, with different priorities and expectations than previous generations. One priority in their life is fitness. The pursuit of wellness has become a daily activity for them. This...

Puma India has unlocked Dunzo's real-time delivery promise to help users get their hands on one of the 150 pairs of the One8 golden spikes, worn by Virat Kohli, available in the world. Fans can now purchase these limited edition...

Celebrity-led beauty company Scentials has raised Rs 25 cr in Series A funding led by Unilever Ventures. Scentials co-founded by Jinesh Mehta and Mahesh Bhupathi launched Virat Kohli’s’ One8 brand in the fragrance category in January this year and...

Myntra has announced the arrival of the biggest sale for beauty and personal care products in the country, ‘Myntra Beauty Edit’, between the December 4-6. The 5th edition of the coveted festival is set to take on shoppers with...

Famed Italian fashion designer Miuccia Prada once said, “Fashion is instant language”. Well, who else can talk fashion better than the celebrities do? Forever in public glare, celebs are considered the perennial style icons. Like us mortals, they just...

Artimas Fashions Private Limited, a wholly owned subsidiary of Lux Industries, acquired manufacturing and marketing rights for premium innerwear category for Indian Cricket Team Captain Virat Kohli’s brand One8. Lux will manufacture and market a unique collection of One8...

India’s leading athlete Virat Kohli has unveiled his own brand One8 – a collection of athleisure wear reflective of Virat’s personal belief. The launch of his brand is backed by the movement Come Out and Play, which aims to...