Hosiery outfit Lux Industries Ltd is banking on its premium brand ONN to improve bottomline, a top official today said.
"We are focusing on our premium brand ONN to improve margins. We have ventured into thermals for women and kids...
Kolkata-based hosiery maker Lux Group has reworked its growth strategy to target youth, and expects to clock Rs 2,000 crore sales by 2020, on the back of premiumisation of its innerwear brands and portfolio extensions, a company executive said.
"Our...