In the last few years, we have witnessed enough discussions on Omnichannel strategies, digital strategies from a marketing lens, customer loyalty, and shopper experience. Yet, the focus on Buying and Merchandising strategies in the new world has been virtually...
Prem Dewan, retail head, OSL Luxury Collections shares that how and why India is a significant market for Corneliani, the international luxury brand for menswear.
How is luxury retail different from regular retail?
Shopping experience and a sense of belonging are...