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P Srikar Reddy

Expert Speak: Unified retail experience is the eventuality

Brick and mortar stores will be there in the future, but the consumers will go there to have the physical experience with the product only. Because sales is going to happen online! According to MD & CEO of Sonata Software,...

Q&A: Physical retail will be experience, online will be business says P Srikar Reddy, MD & CEO Sonata Software

E-commerce is not going to ring the death knell for brick-and-mortar stores anytime soon. While e-commerce may be convenient for shoppers, nothing can beat the physical value a store can provide a consumer. With the right combination of technology and...
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