The Coronavirus pandemic and the subsequent unlock phases have seen a major shift in the consumer buying patterns. There has been a rise in the demand of packaged food products like biscuits, breads, cakes and other snacking options as...
India is a nation of snackers. In fact, according to Mintel research, almost 9 out of 10 Indians have snacked between meals in the last six months to March 2020. Furthermore, snacking is a daily habit for almost half...