Park Avenue
Retail
Transforming Customers Into Advocates: Defining the connected customer experience
Today’s Consumers are very demanding and selective. They want relevant, real-time and personalized interactions with retailers and brands and they don’t hesitate to abandon brands that fall short of their expectations.
The retail landscape has fundamentally changed, and gone are...
Fashion & Lifestyle
Park Avenue consistently out-performing growth forecast for 2 years now
Park Avenue has capitalized on the surge in market growth in the innerwear category and has gone beyond its basic product portfolio. The new, trendy range of offerings from the brand – which is powered by Raymond – are...
Latest News
LimeRoad forays into men's category
AM Marketplaces Pvt Ltd, which runs fashion e-tailer for women Limeroad, has entered the menswear category with the launch of a new segment—Limeroad for men—in a move that is likely to help the company boost revenue.
The four-year-old company, founded...
Fashion & Lifestyle
Trouser tales
All day comfort remains the prime criterion for any trouser fabric and that is what men look out for when narrowing down on what best suits them. The trouser fabric market is dominated in India by names like Raymond,...
Fashion & Lifestyle
Raymond to restructure its consumer products strategy
Fashion and textile major Raymond Ltd is in the process of restructuring its consumer products strategy to enter new categories within the hair and skin care. The company is also going to form an advisory board which will include...
Fashion & Lifestyle
Innovations that work in style
Park Avenue, India’s first formal ready to wear brand was launched in 1986. Since its inception, Park Avenue has striven towards making the life of its consumers easy by offering winning functional innovations, and is today available in more...
Fashion & Lifestyle
How Friday dressing revolutionised Indian work wear
Allen Solly not only introduced the Friday Dressing concept but also redefined the very personality as well as the wardrobe of the urban Indian working man.
In the history of brands and communication, there are times, when a brand, its...
Fashion & Lifestyle
Woolmark, Raymond present cutting-edge 'Cool Wool' fashion collection
To continue its promotion of Merino wool fashion in India, Woolmark in association with Raymond Ltd presented the latter's Spring Summer 2015 collection at the High Commission of Australia in New Delhi on Monday.
To promote wool as an all-weather...
Fashion & Lifestyle
Raymond to Host its Autumn Winter 2015 Trade Show
Raymond Apparel Limited is hosting their Autumn Winter 2015 Trade show to showcase forthcoming collection. This Trade show houses all the four brands from The Raymond Family – Park Avenue, Parx, Color Plus and Raymond Ready to Wear. Each of...
Retail
The Year of Happy Customer
It was a very happy year indeed for the Indian consumer
2014 was the year when what we were hearing about actually happened. And if someone is truly happy about how things happened last year it is the Indian...
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Latest News
The Luxottica report card for 2022
A look at how the world’s largest eyewear company fared in terms of revenue growth in key regions across...
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