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Parle G

Game-changing marketing strategies that redefined five brands

Innovative marketing strategies that helped Redbull, Domino’s, Gillette, Spotify and Parle-G to turn the tides of the market in their favour New Delhi: Product matters. But it’s a marketing strategy that can make or break a brand. Here we bring...

Lockdown: Parle to donate 3 crore packs of Parle G biscuits through government agencies

Biscuits major Parle Products on Wednesday said it will donate three crore packs of biscuits in the next three weeks, specially to the needy people through government agencies with the country going for a 21-day lockdown due to coronavirus...

Manpasand Beverages and Parle Products to jointly distribute their brands in Western markets

After the successful completion of the first phase of their joint distribution effort, Manpasand Beverages and Parle Products will jointly distribute their respective brands in western markets, starting with Gujarat. As a part of this strategic tie-up, the Beverage...

Manpasand Beverages’ Mango Sip and Parle G to form an exclusive promotional venture

India’s leading manufacturer of biscuits, confectionary, snacks, cakes and rusks, Parle Products, and, the country’s major fruit juice manufacturing company, Manpasand Beverages, have entered into an exclusive tie-up. It is a one of its kind partnership in which the...

Parle wants bigger share of premium biscuit market

According to a report by news agency PTI, biscuits and confectionery maker Parle Products is aiming to increase its market share in the premium biscuits category to around 20 per cent in 2017-18 from 15 per cent now. "We will be...

Parle says biscuit sales are down post demonetization

The demonetisation drive has eaten into the growth momentum of the biscuits sector, which has seen sales fall by up to 1.5 percentage points, according to market leader Parle Products. "Biscuits as a category saw growth of about 5 per...

Home-grown brands remain most chosen in India: IMRB Kantar report

Home-grown brands dominated the 2016 edition of Brand Footprint, the IMRB Kantar Worldpanel’s annual ranking of the most chosen consumer brands in India, taking four of the top five slots. Parle, the biscuit brand owned by Mumbai-based Parle Products Pvt....
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