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Patanjali Ayurved

Patanjali to foray into dairy, baby-care products

Yoga guru Ramdev is now aiming to test waters in dairy and baby-care products to expand Patanjali's 'swadeshi' consumer products portfolio that is expected to clock a turnover to Rs 10,000 crore this fiscal. According to a IANS report: In...

Patanjali in a fix yet again for unsubstantiated, misleading ads

Advertising watchdog ASCI has once again pulled up yoga guru Baba Ramdev-promoted Patanjali Ayurved for running misleading ad campaigns that disparages competitors' products. The Advertising Standards Council of India (ASCI) said that Patanjali Ayurved unfairly denigrates products of its rivals...

Nestle plans up to 25 products to take on rivals like Patanjali

Having weathered the Maggi storm, Nestle India is embarking on a product offensive, launching up to 25 products across various categories to fend off disruptive competition from new rivals like Patanjali. According to a PTI report: The company, which now...

Patanjali seeks 1,000 acres for manufacturing facility

Yoga guru Ramdev's aide Balkrishna has urged UP Chief Secretary Alok Ranjan to allot 1,000 acres of land in the Yamuna expressway area for Patanjali Ayurved, saying the Haridwar-based FMCG company promoted by the yoga guru, plans to invest...

14 things to know about Baba Ramdev's Patanjali Ayurved

Baba Ramdev's Patanjali has become one nightmare for all the FMCG companies operating in India as the firm has started eating into the market share of MNCs and local players alike. Baba Ramdev has thrown down the gauntlet at...

Patanjali to launch more dairy items, enter cattle feed segment

Yoga Guru-turned-entrepreneur, Baba Ramdev said on Monday that Patanjali will soon launch more dairy products, cattle feed and natural manure as it is aiming total turnover of Rs 10,000 crore by next year. "We will come out with more dairy...

6 times when Baba Ramdev took potshots at multi-national FMCG biggies

Patanjali Ayurved, the FMCG venture promoted by yoga guru Ramdev, will invest over Rs 1,150 crore in the current fiscal to set up six processing units and one R&D center as it chases a turnover of Rs 10,000 crore...

Patanjali comes under FSSAI scanner for crude oil claims

Baba Ramdev-led Patanjali Ayurved has come under the Indian food regulator's scanner yet again, this time over its edible oil brand advertisement, which is alleged to be misleading. According to a PTI report: The Food Safety and Standards Authority of...

Patanjali riding on Ramdev's image, not products: Adi Godrej

Patanjali is doing well by leveraging its founder Ramdev's image and selling simple products like ghee and honey, but is still small in the value-added segment, Godrej Group Chairman Adi Godrej was quoted by PTI as saying. "They seem to...

Ramdev to set up manufacturing unit along Yamuna Expressway

Yoga guru-turned-entrepreneur, Baba Ramdev has been scouting for land along the Yamuna Expressway Industrial Development Authority (YEIDA) area. Ramdev is said to be exploring the possibility of setting up a university and putting up an industry to manufacture its array...
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