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Patanjali Ayurved

UP clears Rs 2,000-crore Ramdev group project with several sops

Baba Ramdev's Patanjali Ayurveda Limited (PAL) is all set to launch an ambitious Rs 2,000-plus crore (US$300 million) project in Uttar Pradesh. Officials say the proposal has found "favourable response" from the SP Government and has, in fact, received the...

Babas & Their Brands: Taking over the FMCG space

The fast moving consumer goods (FMCG) segment is the fourth largest sector in the Indian economy, with a market size that it estimated to to reach US$ 12.5 billion in FY16 and grow to US$ 74 billion by 2018 at a CAGR of 13 per...

Patanjali becomes 3rd largest FMCG seller at Future Retail

Baba Ramdev promoted Patanjali Ayurved has become the third largest seller of FMCG products at the shelves of Kishore Biyani-led Future Retail. "Patanjali has become number three in sales at Future Retail's stores. The number one is HUL followed by...

Patanjali Ayurved adds baby care products to portfolio

Yoga guru-turned-businessman Baba Ramdev’s Patanjali Ayurved Ltd on Wednesday launched a range of baby care products—hair oil, massage oil, body lotion and body wash gel—under a new sub-brand called Sishu Care. This is a bid to expand Patanjali's 'swadeshi' consumer...

Baba Ramdev targets MNCs with ad, industry calls it a gimmick

Even as Prime Minister Narendra Modi is promoting 'Make in India' and actively seeking foreign investments, Yoga guru Baba Ramdev is openly attacking multinationals, calling their products "dangerous" in a concerted ad campaign. MNCs are terming the campaign a marketing...

Patanjali Ayurved successfully bids for food park in Mihan

Patanjali Ayurved Ltd, founded by yoga guru Baba Ramdev, has successfully bid for setting up a modern food park at Mihan. According to a PTI report: Maharashtra Airport Development Company (MADC) earlier floated two global tenders (in May and July...

Patanjali Ayurved threatens to file suit against ad regulator ASCI

Patanjali Ayurved, the FMCG venture promoted by yoga guru Ramdev, has threatened to file a suit against the Advertising Standards Council of India (ASCI), which has issued 27 notices this year to the company for what it calls violation...

Patanjali to set up Rs 500-crore food processing unit in Madhya Pradesh

The Madhya Pradesh government has managed to woo Baba Ramdev-led Patanjali Ayurveda Ltd to set up a Rs 500-crore food processing unit at Dhar district in the state. "We had learnt that Maharashtra government was eager to give 400 acres...

Herbal Wars: Colgate takes on Patanjali's Dant Kanti with Vedshakti

With Yoga guru-turned-businessman Baba Ramdev's herbal toothpaste, Dant Kanti successfully edging out competition in the oral care segment in India, toothpaste giant Colgate is rethinking its strategy 80 years after it forayed into India. For the first time since it entered...

Godrej sees no threat from firms tapping naturals market

FMCG major Godrej Consumer Products Ltd has launched a new soap under the brand 'Godrej No 1' based on natural ingredients, even as the company stressed that there is no reason to get perturbed by other players like Patanjali...
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