Pawan Nagarwal

Visual Merchandising (VM) is a store’s visiting card. Even before a customer walks in, talks to a salesperson or browses leisurely through a store, it is the VM element that helps him/ her decide s/he will enter the store...

Riding onto the childhood memories of monsoon, India’s largest departmental store chain Shoppers Stop has recently created a monsoon visual merchandising window scheme with unique renditions of clouds and rainfall. The window, launched at selected Shoppers Stop outlet, features sunboard...

Improvising on a regular Sale VM palette, India’s largest departmental store chain Shoppers Stop brings one of the most celebrated fashion trend this season, Stripes, in their sale VM scheme executed at all outlets. Alongside the monsoon window concept, which...