PAYBACK

Payback, India’s largest multi-brand loyalty program has partnered with Archies, the all-time popular gifting brand in the country to expand its offerings into gifting category. This association will help Archies customers to earn and redeem Payback points at more...

The Indian retail industry has undergone a paradigm shift from a product-oriented industry to a more marketing focused industry with the 'customer' taking center stage. The customer today is spoilt for choice owing to diverse factors like multiple brand...

Three fledgling e-commerce start-ups - Voylla, Rare Rabbit, and Wandertrails have partnered with multi-brand loyalty program PAYBACK to expand into emerging sectors like fashion jewelry, men’s premium clothing and experiential travel - sectors which have been witnessing growth in recent times. The move...

The Indian retail industry has come of age and has emerged as one of the most dynamic industries in the world. Accounting for over 10 per cent of the country’s Gross Domestic Product (GDP) and approximately 8 per cent of the employment, it...

Gifts! Who does not like receiving gifts? In retail, the moment you reward your customer with a freebie or a gift, chances are you shall be tying him down to your brand for a good amount of time, or,...

Gaurav Khurana Chief Marketing Officer and Head of Online & Affiliate Business PAYBACK As a Chief Marketing Officer and Head of Online & Affiliate Business at PAYBACK India, Gaurav Khurana plays the role of a brand custodian who is responsible for driving...

Multi-brand loyalty program Payback has enhanced its online shopping experience with "Shop Online," a platform where customers can shop from a range of products including mobiles, music, games, computers, cameras, kitchen and home appliances, personal care products, gadgets, accessories,...