Pepe Jeans

The need for speed and the need for comfort have together made way for comfort wear. And today, satiating the comfort needs of customers, the knitwear industry in India has boarded the ship of holistic growth. The augmenting popularity of...

Consumers’ wardrobes, in India and across the world, are undergoing a distinct shift – from formal clothing to a greater preference for trendy and casual attire. The following feature takes a look at the Indian market for one of...

LuLu Fashion Week, the five-day event kickstarted by the logo launch at Marriott, Kochi on May 7, with Abhishek Shetty, Marketing and PR Manager, Celio*, heading the unveiling. The Fashion Week began with an inauguration ceremony led by celebrities Unni...

India is the fifth largest destination in the global retail space, making the Indian apparel industry the second largest contributor in the retail industry. Basis industry statistics, denim is the single most leading segment in the fashion industry. Retail Market’s...

Pepe Jeans London, a forefront of international denim-led fashion brand, is aggressively looking at retail expansion plans across the country along with enhancing its Omnichannel experience. As Neha Shah, Head of Marketing, Pepe Jeans India says, “The marketing strategies play...

Actor Sidharth Malhotra has been signed up as the ambassador of denim wear brand Pepe Jeans. He features in the brand's spring summer 2018 campaign #MadeToCreate, which is all about acting on your passion to create art and bring to...

The youth-driven denim market promises unmatched value as well as volume growth in the overall Indian apparel market. The market is  projected to grow at a CAGR of 14.5 per cent and reach Rs 39,651 crore by 2021, and Rs...

MD and CEO, Pepe Jeans, Kavindra Mishra on what steps the brand is taking to offer the seamless Omnichannel experience to the consumers

Dollar Industries Limited announced a Joint Venture with leading international fashion brand Pepe Jeans Europe BV with a 50–50 stake of both the JV partners.  The Joint Venture is to manufacture and market premium range of fashion Innerwear, Loungewear, Gymwear, Sleepwear and Track...

It’s no hidden fact. Despite all efforts, the retail industry constantly struggles to keep pace with what exactly it is that their consumers want. Expectations are temperamental and becoming increasingly difficult to live up to. One conceivable way that can...