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PepsiCo announces launch of Mountain Dew Game Fuel

Beverage and snacks maker PepsiCo on Thursday announced the launch of Mountain Dew Game Fuel - the first variant of the brand after 13 years. The firm has roped in actor Hrithik Roshan to endorse the stronger variant of...

US companies to invest $45 billion in India

Speaking to Prime Minister Narendra Modi in Washington, Chairman of the US-India Business Council (USIBC) and executive chairman of Cisco, John Chambers, announced that the US companies will invest $45 billion in India in the next two to three years. Members...

Mango Wars: Frooti takes back No 2 slot from Slice

The three most popular brands of mango drinks are engaged in a tussle to grab the number 1 slot in India. Slice, Frooti and Maaza are all struggling to dominate the mango drink market and improve their market share. According...

Kanika Kalra joins Snapdeal as VP Marketing

Kanika Kalra has joined Snapdeal, the online marketplace, as Vice President (Marketing). According to a report in ANI: A seasoned global marketing professional with a career spanning over 12 years, Kanika joined Snapdeal after several triumphant stints at Hindustan Unilever...

Home-grown brands ruled the chart: Euromonitor

The data from market researcher Euromonitor shows that  home-grown firms like Amul, Mother Dairy, Britannia, Ruchi Soya and Parle Products have outpaced MNC's like Nestle, Mondelez and PepsiCo in 2015. The data from market researcher Euromonitor shows only three multinationals...

Twitter ropes in PepsiCo CFO Hugh Johnston

Twitter has roped in  PepsiCo's chief financial officer Hugh Johnston to its board. Hugh Johnston has served as PepsiCo Inc's CFO since 2010. The 54-year-old executive also serves as vice chairman of the food and beverage company. Twitter Inc also disclosed...

Al Carey to supervise PepsiCo in North America

New York based beverage multinational PepsiCo has raised executive Al Carey to a position where he will be supervising all North American beverage and snack businesses. This move of PepsiCo will effectively consolidate the food and drink operations sprawling all...

Cola consumption slumps to 30-year low in the US

Overall sales of the carbonated soft drinks have dropped for the 11th consecutive year in the US. In 2015, the total volume of soda consumed in the US has dropped 1.2 per cent as compared to a drop of...

Horlicks educates women by running Twitter campaign

To strengthen the brand's association with health and fitness, Horlicks has recently introduced a Twitter campaign #OathToHealth. The main objective of the campaign was to kick-start the New Year by promoting healthy habits among its fans and followers. Mindshare designed...

PepsiCo launches new mini can at low price

Targeting the aspirational consumers, beverages and snacks major PepsiCo India has launched a new mini can version of its Pepsi softdrinks. With the introduction of this can, PepsiCo aims at boosting volumes on the onset of summers. The mini Pepsi...
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The Luxottica report card for 2022

A look at how the world’s largest eyewear company fared in terms of revenue growth in key regions across...
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