personalisation

The 'WhatToEat' feature will offer personalised recommendations tailored to users' current moods, location, order history, time of the day and other preferences New Delhi: Online food delivery platform Swiggy on Tuesday said it has introduced an industry-first 'WhatToEat' feature aiming...

According to Bloomreach’s chief strategy officer Brian Walker, grocery needs to be customized to each shopper. Here’s why…. By Emily Crowe Personalization is the name of the game for Brian Walker, chief strategy officer at Mountain View, Calif.-based commerce experience cloud...

As e-commerce continues to grow and consumers increasingly turn to the web or an app to find products they need, e-tailing is slowly but gradually witnessing a shift from a plain-vanilla listing of products towards personalisation for consumers, through...