personalization

The last year was marked by a significant shift in consumer behaviour and shopping choices, with the digital space emerging as the winner over the brick-mortar counterparts. The good thing is that after the initial debacle, we continued to show...

The recent Facebook-Cambridge Analytica data scandal was the harbinger of a deeper consumer struggle. Americans want brands to require consent before using personal data for targeted marketing by a 2:1 margin. But they also highly value offers developed for them..... Click...