Peter England

“In today's scenario, companies are generally re-looking at their marketing strategy and driving consumer demand. However, the most critical aspect is re-engineering the product itself. I firmly believe that if companies have profitable expansion plans, the resources are available,"...

"Shopping malls, today, are just not assembly of shops. There is a need to think the key factors like customer segment, preferences, culture and location in a set up. Effective store designs have made brands successful and will be...

"Companies who can define their strategies well, will be the leaders in the long run," said Nikhil Chaturvedi, MD Provogue. He also stressed that India does not have recession but a lower growth rate or a rather negative growth...

Gaj + Gustavsen (G+G), an integrated branding firm known for building and revitalising consumer brands, today announced that it was retained by Madura Garments, a division of Aditya Birla Nuvo, to create a global retail brand. G+G conceptualised the...

Mumbai-based real estate developer Oberoi Constructions has announced the opening of their first retail project Oberoi Mall at Goregaon East in Mumbai. Covering an approximate area of 5.5 lakh square feet, the mall houses various national and international brands that...

Marking the company’s entry in Andhra Pradesh, Aditya Birla Nuvo opened their third Peter England People outlet in the country in Hyderabad. Peter England People is a new family-store format from the company. The new store is spread over 12,000...

Aditya Birla Nuvo has planned to expand operations of its apparel retailing subsidiaries that include men’s exclusive lifestyle and Peter England family stores. The company is eyeing the super premium and luxury segment with plans to open three men’s...

Ambuja Realty, the joint enterprise of West Bengal Housing Board (WBHB) and Gujarat Ambuja Cements Ltd. (GACL), is building malls for the tier II cities in eastern and western parts of the country. “We are developing malls under the brand...