Phygital

The total addressable market for hot beverages is estimated to be 50,000 crores, while the total addressable market for vending machines in numbers is estimated to be 1,25,000 crores. This made it apt for the founders of Roastea to...

Experts from brand consultancy Landor & Fitch share insights on digital, design and why doing it all with purpose is critical to making tech-enabled experiences work for a business as well as its customers New Delhi: Digital has merged seamlessly...

Lavanya Pachisia, chief operating officer – Zivame shares the brand’s online to offline journey and learning over the years New Delhi: Zivame has been one of the most early entrants to enter the offline space post creating a niche for...

Apparel brand Being Human was able to achieve record-breaking sales through online channels in the days surrounding the Bollywood actor Salman Khan’s birthday which falls on 27 December New Delhi: Apparel brand Being Human Clothing clocked record-breaking e-commerce sales from...

Blockchain can be a powerful enabler for businesses with advantages for consumers as well By Kalpana B Blockchain has the potential to impact businesses and society by providing a secure, direct way of exchanging anything of value, such as money, intellectual...

Amit Srivastava, CEO, Smollan India on keeping up with Generation Z shoppers who are smart, determined, picky, spoilt for choice, and will soon have immense buying power Amit Srivastava Millennials may have dominated the global population over the past few years,...

Spread across 3,500 sq. ft., the new Samsung experience store is at Connaught Place in Delhi New Delhi: Electronics brand Samsung India inaugurated its largest premium experience store spread over two floors across 3,500 sq. ft in North India at Connaught...

With seamless UX in mind, John Jacobs has recently rebranded itself focusing more on phygital capabilities Anurima Das John Jacobs enters a new era with their changed brand identity, where their tone, style, flair, and look has been transformed to reflect...

How partnering with GreenHonchos helped Being Human successfully integrate its entire offline-online backend and offer seamless omnichannel experiences to its customers. Casualwear brand Being Human holds the customer at the centre of all decisions. The team not only wants to...

Home retailing has always remained a major part of the overall retail industry. Over the years, this segment has witnessed numerous innovations, with furniture renting and online furniture buying being the most recent trends. These changes can be attributed to...