Pinakiranjan Mishra

The unprecedented nature of COVID-19 disruption has left a lasting impression on both consumer behavior and business environment, requiring consumer product companies to undergo structural changes, said the latest EY study “COVID-19: Revival Strategies for Consumer Products Companies in India”....

Tailoring technology investments with product and customer strategy will enable retailers to optimize customer experiences and stay ahead of competitors, said the latest EY study “Life in a pandemic: future of retail”. Retail has always been a very competitive...

Pandemic-induced acceleration in consumption of bakery items has attracted food majors to venture into the "sweet and convenient" sub-category of packaged cake segment. At present, the industry estimates the sub-segment's revenue generation capacity of over Rs 2,500 crore per annum. In...

Ever since COVID-19 broke out in India, IMAGES Retail has been bringing out analysis, reports, webinars discussing impact, challenges, recommendations and opinions from the retail industry experts and stalwarts to fight the crisis. In a recent survey conducted by the...

FMCG companies, which saw sales recovering to pre-COVID-19 levels in June, are uncertain if the same momentum could be maintained in July due to intermittent and localised lockdowns in several parts of the country which have impacted manufacturing and...

Leading FMCG players such as ITC, Godrej, Dabur, Emami and Marico are witnessing robust sales in rural and semi-urban markets, bolstering hopes of a speedy recovery from the impact of the COVID-19 crisis. According to a PTI report: Interestingly, the...

Several FMCG companies have reported sales growth in June and expect the momentum to continue in Unlock 2.0, though some challenges persist. According to a PTI report: Firms such as Godrej Consumer Products Ltd (GCPL) and Marico expect overall growth...

Many large brick-and-mortar retail chains that switched to online during the lockdown have reported spike in sales from digital channels, and expect the momentum to continue as consumers prefer to order digitally despite restrictions are being eased. According to a...

Consumer behaviour in India is radically changing due to COVID-19 with 60 percent of buyers in the country believing that the pandemic would alter the way they shop, an EY survey said on Wednesday. According to the EY Future Consumer...

Personal care, food & beverage, and home care are expected to recover faster as compared to other categories, primarily as these products are essential to survival and will be consumed irrespective of whether an individual stays at home or...