Piruz Khambatta

The food and beverage industry in India is currently on the verge of momentous trends that are both transformative and disruptive. The most pronounced of these trends is buoyant growth of the consumer packaged goods (CPG) industry over the...

Rasna, one of the world’s first manufacturers of instant fruit-based concentrate, believes in giving its consumers what they want. Today’s consumer has become very health conscious and wants to go back to their ethnic roots with natural ingredients like honey,...

Rasna, the world’s first manufacturer of instant fruit-based concentrate, believes in giving its consumers what they want. Today’s consumer has become very health conscious and wants to go back to their ethnic roots with natural ingredients like honey, essential...

One of India’s largest manufacturers and exporters of beverages - Rasna International wanted an absolutely alluring packaging for its fruit powder concentrate. With this straight-forward brief, Rasna tasked Uflex – a company with whom it has had an association...

Iconic Indian instant drink concentrate, Rasna - one of the largest soft drink concentrate manufacturing companies in the world - has launched its fruit-based drink Rasna Masala Orange. The company has roped in Bollywood megastar Kareena Kapoor Khan as...

Actress Kareena Kapoor Khan has been roped in as the brand ambassador of fruit based soft drink brand Rasna masala orange. "Be it in spicy burgers, pizzas or sandwiches, everyone in India is used to a spicy palette. It is...

In the run up to budget, consumer goods companies are looking for a greater thrust on food processing sector to add value to the agricultural produce, increase in rural wages and reduction in taxes to leave more money in...

Food retailers must take Indian gourmet to the world to help achieve quality and scale in addressing the demand of Indian retail market, according to a cross section of retail stalwarts at the 11th edition of Indian Food Forum...

UK's top F&B brands would be participating in the 11th edition of India Food Forum 2018 to explore alliance avenues with prospective Indian partners offering opportunities to sign powerful deals across India. These UK brands would take part in B2B...

Fruit juice concentrate maker Rasna said it is eyeing a revenue of Rs 250 crore in the next three years from the snack category. "We are looking at 5 per cent market share of a Rs 5,000 crore market that...