The Informal Eating Out (IEO) industry is growing, and in turn, offering opportunities for QSR players to expand their presence and capture a larger consumer base using new cuisines and innovative marketing.
With an increasing number of people eating out,...
Differentiating themselves from the clutter in this high-tech world can be a daunting task for brands across the globe. Hyundai Capital, the financial giant, tackled this international riddle not only by increasing investments into their online services but also...
Pita Pit, a Canada-based quick-service restaurant chain, specialising in wraps and salads, launched its first outlet in India at Gurgaon‘s Cyber Hub in November 2013. Nelson Lang, Founder and Canadian chef, shares information about the brand‘s marketing and pricing...