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Piyush Pandey

Muralitharan to feature in KFC’s new ad campaign

Yum Brands-owned quick service restaurant chain Kentucky Fried Chicken (KFC) has launched a new brand campaign. The new compaign will feature ace Sri Lankan off-spinner Muttiah Muralitharan, with an aim to reinforce its ‘Finger Lickin Good’ food proposition. Commenting on...

Titan re-branding itself with new logo and tagline

Titan Industries is planning to invest around Rs 15 crore in the next two years to introduce a re-branding exercise for its brand of watches. The funds will be spent for mass media advertising, below-the-line advertising, and online marketing...
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The Luxottica report card for 2022

A look at how the world’s largest eyewear company fared in terms of revenue growth in key regions across...
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