"Shopping malls, today, are just not assembly of shops. There is a need to think the key factors like customer segment, preferences, culture and location in a set up. Effective store designs have made brands successful and will be...
What makes shops successful? A question perhaps which tops the list of queries for any retailers before he sits down to make his business plan. Providing food for thought for this question saw the beginning of the second day...
Kimaya, one of the country’s largest designerwear chains, has planned to expand its presence in smaller cities within India and will also enter the markets of America and the United Kingdom.
Confirming this, Pradeep Hirani, chairman, Kimaya Fashions, said: “In...
It would be unfortunate for every Indian, whether or not the individual Indian realises it, if the country’s retail industry were to become hostage to the cacophony of protests against the modern formats that are redefining the rules of...
Pradeep Hirani is very surely executing his dream of giving to Indian fashion creations a global standing place. Heading a four-year-old enterprise called Kimaya with his wife, Neha, he has undoubtedly done good groundwork with the branding. Kimaya is...