Mobile wallet and e-commerce firm Paytm has acquired consumer behaviour prediction and recommendation platform Shifu, to enhance customer experience on its platform.
Delhi-based Shifu, run by Signal Inc., mines the smartphone usage patterns of users and makes personalised recommendations to...
According to a market study conducted by research firm, Nielsen, the Indian rural FMCG market will touch $10 billion mark by 2025. The report findings reveal that the rural consumer is no longer just experimenting with urban products, but...