For far too long, brands have been busy trying to sell to customers via the materialistic side of things. However, as consumers get more informed, engaged and vocal, brands are evolving with them, experimenting with innovative marketing ways to influence...
Proctor & Gamble, one of the largest consumer goods companies in India, which has a brandwidth of diverse products from beauty to health to home and beyond has named the 55-year-old US citizen of Indian origin, Al Rajwani, as...