Proline

India today is at par with wider global fitness trends. The booming economy and changing lifestyle preferences have compelled Indian consumers to be more health conscious and add new health and wellness routines to their hectic lifestyles. This trend...

Reliance Industries (RIL) on Thursday said that it has entered in a partnership with 'PROLINE' to co-brand a range of sports apparel manufactured using its 'R|Elan' fabrics. As per the deal, 'R|Elan' co-branded 'PROLINE' products will use RIL's 'R|Elan Kooltex'...

If there is one market segment that is clearly marked by the dominion of global brands in India – it’s active sportswear. From a segment driven by a collection of largely unorganized and homegrown SMEs two decades ago, today...