Puma India

India is becoming increasingly health-conscious, and Indians, irrespective of age, sex and demographic, are turning to sports, outdoors and adventure activities. For modern India, fitness and sports are not prerogatives of professional sportsperson anymore – it is a lifestyle....

The Union cabinet's approval of 100 per cent Foreign Direct Investment (FDI) in single brand retail on Wednesday drew mixed reactions with industry observers lauding the move while traders' bodies opposed it as "a serious matter for small businesses". "This...

Myntra has emerged as the nation’s most sought after retailer for sportswear. The category has witnessed strong growth on the platform at 30 per cent year-on-year over the last five years, owing to concentrated efforts by the online fashion...

India has been touted as the promised land for international fashion and lifestyle brands, but it remains only a promising one where marketers are trying to work around challenges and problems that still plague the retail landscape. India CEO, Gap,...

The growth of multi-channel retail in India is translating to higher demand for human resource and the need to minimise employee turnover. Fortunately, Indian retail companies now are successfully implementing numerous initiatives to retain existing talent and foster a...

Product range and assortment are at the heart of the ethos and success of a retail store. As retail evolves in a highly competitive Omnichannel climate with a more empowered consumer, good marketing and a strong product range are...

Puma AG launched an exclusive design collaboration with Aki Narula, one of India’s top fashion designers, who has designed, created and developed a brand new ready-to-wear women’s collection for Puma. Narula's Puma collection for Spring/Summer 2010 is a well-rounded, 360-degree...