Puma

Amazon.in is all set to turn up the heat this summer with The ‘Amazon Great Indian Sale’ offering big deals on big brands. Starting from 12:00 am on May 11 to 11.59 pm on May 14, the sale will...

ShopX, India’s fastest growing digital offline platform that powers retailers in India, announced its strategic tie-up with Puma, world’s leading sports brand. Puma will leverage ShopX’s unique digital offline model and federated architecture to scale up its footwear business...

The 17th edition of India Fashion Forum (IFF 2017) was held from April 12 - April 13, 2017 at Hotel Renaissance Powai. The event witnessed top honchos of the fashion industry sharing some notable insights on the current trends...

The global apparel retail industry is big not only in terms of its consumer base, but also in numbers, brand players and influencers. Statistically speaking, the industry’s value in 2015 was US $1,377.5 billion – a 3 per cent...

India is the second largest footwear producer in the world, with footwear production accounting for approximately 9 per cent of the global annual production - 22 billion pairs as compared to China, which produces over 60 per cent of the global production. India...

Indian Captain Virat Kohli has signed an endorsement deal for eight years with Puma and with this he has become the first Indian sportsman to strike a deal worth Rs 110 crore with a single brand. Kohli will now rub...

Snapdeal's kids fashion category has witnessed an unprecedented 3X surge. This finding has come out from their annual digital buying trends for kids segment that the company announced today. Realising growth potential in this segment, the company said, they are...

India’s largest online marketplace, Snapdeal has announced a massive expansion of its fashion portfolio. With an additional 120+ fashion brands added to the platform, the expansion is in sync with the brand’s focus on building its fashion vertical. Owing to...

Going by short medium term trends, the Indian e-commerce wagon gathering speed seems to be the case and that too on an optimistic note. However, this may not remain the case in the long run if certain changes in...

Months after getting FDI approval for single brand retail, German sportswear firm Puma is very bullish about Indian market and expects categories such as women's products, running and sport style range to drive future growth. "We are going to be...