Puma

Myntra’s End of Reason Sale (EORS) is arriving, allowing millions of shoppers to upgrade their wardrobes and step into the New Year in style. As the biannual EORS continues to leapfrog in scale with each passing season, the 11th...

Global sportswear brand PUMA announced the launch of the its biggest and entirely redesigned flagship store in India. With a focus on bringing technology, sports and experiential retail under one roof, the company’s first interactive retail store showcases an...

It’s no hidden fact. Despite all efforts, the retail industry constantly struggles to keep pace with what exactly it is that their consumers want. Expectations are temperamental and becoming increasingly difficult to live up to. One conceivable way that can...

The fashion retail category continues to lead modern retail in India backed by the ever growing dreams of the Indian fashion consumer. The journey of fashion from ‘need’ to ‘want’ and now to ‘aspire’ is truly on its way....

Imagine walking into a store, choosing a product, standing in a long line to pay and then getting into an argument with a cashier. Now, imagine walking into a store and getting personalised attention, choosing products that are customised...

Setting a new record, Chinese e-commerce giant Alibaba has posted 24.3 percent jump in total sales to US$ 38.3 billion during the 11th edition of mega Singles' Day shopping event. The high-double digit growth in the Global Shopping Festival, branded...

Athleisure is not just a fashion essential anymore – it is a medium for expression and an insignia of the young and the young at heart. Even in India, the demand for casual wear is rapidly escalating as the...

Global sportswear brand PUMA announced the launch of the its biggest and entirely redesigned flagship store in India. With a focus on bringing technology, sports and experiential retail under one roof, the company’s first interactive retail store showcases an...

The world around us is rapidly evolving. Millennials are leading busy lives, with different priorities and expectations than previous generations. One priority in their life is fitness. The pursuit of wellness has become a daily activity for them. This...

To understand undergarments, one must comprehend that they are typically items of clothing worn beneath outer clothes, usually in direct contact with the skin, although they may comprise more than a single layer. They serve to keep outer garments...