Puma

India’s leading athlete Virat Kohli launched his first collection for kids with global sportswear brand PUMA. Catering to a new generation of fitness enthusiasts, PUMA one8 Kids introduces athleisure wear for boys between the age of 4 – 14...

Puma has opened the doors to its first-ever North American flagship store, located at 609 Fifth Avenue in New York City. With a focus on cutting-edge technology and products, the store showcases an immersive Puma brand space - offering consumers...

The IMAGES Retail Awards (IRA 2019), which were held in Mumbai on August 26, 2019, celebrated some of India’s most outstanding achievements in retail. With no end in sight for the rise of online shopping, never has it been more...

Incorporating innovation that is both interactive and engaging has changed the dynamics of retail. Today, introducing innovation in day-to-day operations is not just about enhancing business functions, it is about providing an incomparable shopping experience as well. To reshape the...

Danish footwear brand, hummel, is eyeing offline expansion in India. The brand, which has already been running a substantial part of its production from India, has recently opened five franchise stores in Chennai, Bengaluru. Amritsar, Pune and Surat. With the...

Puma India has unlocked Dunzo's real-time delivery promise to help users get their hands on one of the 150 pairs of the One8 golden spikes, worn by Virat Kohli, available in the world. Fans can now purchase these limited edition...

Walmart has announced a partnership with KIDBOX to offer Walmart.com customers an exclusive, curated stylebox for kids, with the option to receive seasonally, without a styling fee. The new Walmart KIDBOX stylebox will offer Walmart.com customers personalized style from more...

K-Swiss has expanded from tennis footwear, to include lifestyle and training footwear that stands up to the performance demands of world-class athletes and trendsetters alike. The brand is acclaimed worldwide and became a style statement both on and off...

Sportswear continues to grow strongly due to the rise in healthy living and increased popularity amongst women who work out. The acceptance and introduction of casual wear at work contributed positively to sales. Influenced from the upcoming international sport...

India today is at par with wider global fitness trends. The booming economy and changing lifestyle preferences have compelled Indian consumers to be more health conscious and add new health and wellness routines to their hectic lifestyles. This trend...