Aditya Birla Fashion and Retail marked a new milestone in the branded apparel sector as it unveiled the newly launched business segment in Van Heusen Woman Innerwear and Athleisure range in Mumbai. The glamorous fashion show captivated the audience,...
Aditya Birla Fashion and Retail marked a new milestone in the branded apparel sector as its Van Heusen innerwear and athleisure business announced its foray into the Rs 16,000+ crore women’s innerwear and athleisure market. The brand launched its...
Last year, Van Heusen – a part of Aditya Birla Fashion & Retail – decided on a category expansion and decided to venture in the innerwear space in India. The move was a smart one and showed results within...
India's fashion power-house, Aditya Birla Fashion and Retail Ltd.'s Van Heusen Innerwear and Athleisure business today announced a pan India growth plan in this emerging segment. Since its foray last year, Van Heusen Innerwear and Athleisure has created a...