Pure Magic Deuce

The launch of Britannia's new bridge product 'Pure Magic Deuce' will make biscuits premium category by lifting the prices but democratise chocolates by making them available at lower prices, said Ali Harris Shere, Marketing Director, Britannia. "The role that Deuce...

Popular biscuit brand Britannia Industries on Tuesday launched 'Pure Magic Deuce', marking its foray into bridge products, the fast growing and lucrative segment within foods. A company release said the product consists of a dark, crispy biscuit with a slab...