Rajiv Gupta

ASSOCHAM has appointed LeagueOne as the official retail marketing partner for Focus 2007, a global summit on entertainment and media, scheduled for December 19-20, 2007. “We as a retail marketing partner give a special advantage to the participants at the...

Ad whiz Alyque Padamsee has joined team Leagueone as its brand, strategy and communications advisor. Padamsee said, “For years, advertisers have wanted to impact customers with audio-visual force at the point of purchase. Now, at last, Leagueone offers the marketing...

The modern consumer is smart and conscious; trying to change his/her buying behaviour is a challenge for advertisers. Other than the message, it is the medium that enables the facility of recall. In-store displays are an incubating medium that...