Ranjan Kaplish

BMWs and 800s, Tatas and Toyotas, Hyundais and Hondas, bikes and scooters. Vehicles of all make and size, from almost all countries, run parallel on the same roads in India. Yet, the company's branded clinic or a roadside hakeem...

The much-talked-about, relaxed FDI norms in India have not only attracted high-end western brands, but are also pulling in established labels from neighbouring countries. Probably the first Pakistani entrant in the foods segment, with its speciality recipe masalas, is...

Retail is flourishing, but is it carrying forward the ethicality of the business of fashion retailing, not just to give world a better piece to wear – but also make earth the best place to live.Ranjan Kaplish explores words...

No known brand, no ambience, no visual merchandising Walk-ins: approximately 100 daily; conversions: 90 per cent ; brands stocked: none. This is the scene at almost every shop in the unorganised mass markets of Chandigarh. Ranjan Kaplish walks through...

Come October 12, and Delhi will see doors opening to the hoard of high-end brands that fashion connoisseurs in the city must have longed for. Major Brands India, the company that is India licensee for many high-end foreign brands, is...

Too much stock, so many brands, and shops everywhere… certainly, it is good news for the choosy consumer, but also a competition alert for retailers. Ranjan Kaplish examines how finance options are getting re-designed to amplify sales. In an effort...

The modern consumer is smart and conscious; trying to change his/her buying behaviour is a challenge for advertisers. Other than the message, it is the medium that enables the facility of recall. In-store displays are an incubating medium that...