Sweatshirts, once an inherent part of gyms and workout routines, are fast becoming a symbol of personal style and self-expression throughout the world. While these hooded garments have been in use since the late 1930s, they have been successful...
Traditionally India has been a shirt wearing nation since workplaces in the country have been strict about dress codes, limiting to formal dressing. Then in came Friday dressing and changed the way Indians dressed, creating a market demand for...
Tantra (India-on-a-tshirt), is a pioneering start-up t-shirt brand of India, created out of the desire to express creativity via the youth of the subcontinent.
The original brief for the label was to convey the life and times of the brown...