Fashion is one of the most challenging retail businesses to run. The product lifecycles are short and lead times longer. Trends that used to be seasonal are now insta-trends. In today's connected real-time world, consumers are more aware and...
Good visual merchandising must have a “wow” element – customers who come to a store should feel happy because ultimately every retailer has opened the store for the customer, not for his own benefit.
Here is the list of retailers...
What makes a brand outlet stand out from the rest when all of them are grouped together in a mall or on a high street? Simple answer – display windows that have the power to make the shopper stop...
Over the last century, change has been a constant parameter in India; the entire nation and its people have grown from strength to strength on all frontiers. And, in Indian fashion retail, it is Raymond Group, which has best...