India's proportion of digital buyers (people who buy online) among the urban fashion shoppers is set to double to 33% by 2020 from the current 16% according to a Digital Influence study conducted between 2013-2016 by BCG and CCI,...
The retail industry in India is worth $600 billion and it’s one of the fastest growing markets in the world. However, shopping habits are changing. More customers are shopping online mostly for the ease and convenience it provides.
For brick-and-mortar...