Creating a retail theatre is the very essence of literally breathing life into a physical store by infusing fresh elements into it and going beyond the mundane. These elements could be physical, audio-visual or digital or a combination of...
“We are really excited to be launching `Burberry Retail Theatre` enabling the first ever live simultaneous virtual trunk shows in our stores globally. This concept allows us to broadcast our multi-faceted content all over the world, directly to our...
Running its fourth year, the country’s largest retail event – India Retail Forum (IRF) – took off in the commercial capital Mumbai. The opening session started with a welcome note and an informative speech by C Vaidyanthan, MD, Retail...