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5 brands that achieve maximum impact with minimum advertising

These brands spend the least on traditional advertising and yet manage to make a lasting impact on consumers Bengaluru: Nothing except the mint can make money without advertising goes a quote by the British poet Thomas Babington Macaulay. A Gartner study...

D2C brand Brillare: Leveraging the beauty of transparency

D2C beauty brand Brillare is winning over customers by putting all its ingredients on the packaging and continuing the transparency across all its communication By Zainab S. Kazi In the highly competitive D2C beauty and personal care space, D2C brand Brillare...

Nykaa CEO Falguni Nayar steps in to guide marketing function directly post resignation of CMO

Chief marketing officer Shalini Raghavan is among few executives who have stepped down over the last six months New Delhi: Nykaa's Founder and chief executive officer Falguni Nayar has stepped in to "guide" and steer the marketing function directly, following...

Bill Gates-funded US skincare brand Biossance enters India

Biossance has launched in the country with 14 products and as a launch offer, customers will get a travel-sized squalene with Vitamin C Rose Oil worth Rs 2,920 with every purchase New Delhi: Berkeley-based Bill Gates funded skincare brand Biossance has...

Wendy’s launches 100th Wendy’s Kitchen in India

The 100th Wendy's Kitchen is located at Prahalad Nagar, Ahmedabad, Gujarat Bengaluru: American international fast food restaurant chain Wendy’s has achieved the milestone of launching its 100th outlet in India, a company official wrote on social media. The restaurant is located...

Marks and Spencer opens stores in Ranchi and Mohali

The Ranchi store is Marks and Spencer’s first outlet in the city and the CP67 Mall outlet is the brand’s second in Mohali New Delhi: British department store chain Marks and Spencer (M&S) has opened two stores recently, one at Mall...

Fast-fashion brand H&M opens store in Ahmedabad

The new outlet is located at Palladium Mall, Thaltej, Ahmedabad, Gujarat Bengaluru: Swedish multinational retail clothing company Hennes & Mauritz (H&M) has opened its latest store in Ahmedabad, a company official wrote on social media. The new outlet is located...

‘India Phygital Index 2023’ by Fynd, PwC and IMAGES Group

The report elaborates on the omnichannel preparedness, execution and outcomes of over 100 companies in India ‘India Phygital Index 2023’ report by omnichannel retail platform Fynd and Strategy&, a global strategy consulting firm and a part of PwC network powered...

Retail Tech Case Study: Decathlon India boosts shopping experience, increases efficiency by 15%

Long queues at its in-store checkout counters were impacting Decathlon’s business. Here’s how the sports retail chain used technology to not only achieve faster checkouts but also increase store efficiency New Delhi: Founded in 1976 by Michel Leclerq, France-based sporting...

Mindfulness and emotional intelligence in business

To survive the challenges of running a business, entrepreneurs need to develop not only technical and business skills but also strong mental and emotional skills By Manish Behl Bengaluru: Both emotional intelligence (EI) and mindfulness have been shown to have positive...
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The Luxottica report card for 2022

A look at how the world’s largest eyewear company fared in terms of revenue growth in key regions across...
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