Despite having huge potential, supermarkets in India have not been able to achieve the kind of growth they once appeared to be aiming at. Let’s look at the main reasons behind this stunted growth. Bolstered by...
By how much has the consumer’s pocket been impacted by the economic crisis? This is a question that has been troubling consumer goods manufacturers and retailers over the past few months. Thoughts on how to emerge from the crisis...
“On an average, the youth spend almost the same amounts annually on apparel and accessories as the elders in their household,” reveals the IMAGES-AC Nielsen study on The Indian Wallet & Brand Share. The book...